Why Japanese Games Hit Different: The Secret Emotional Language Western Developers Are Still Learning to Speak
There's a reason you still think about Aerith two decades later, or why saying goodbye to the Velvet Room felt like losing a real friend. Japanese games have a knack for burrowing into your chest and setting up permanent residence — and it's not an accident. We break down exactly how they do it, and why Western studios keep struggling to replicate the formula.